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1994 Fools: Cisco Acquires Sears & Roebuck
From gespejo@cisco.com Fri Apr 1 00:01 PST 1994 Date: Fri, 1 Apr 1994 00:00:00 -0800 Message-Id: <1994040100.AABBCCDD@heybob.cisco.com> From: Gina Espejo <gespejo@cisco.com> To: everyone-not-at-cisco:;@cisco.com Subject: Cisco Acquires Sears & Roebuck Company contact: Agency contacts: Randall Sutherland William Orrange Cisco Systems, Inc. Janis Ulevich (415) 555-8847 Ulevich & Orrange, Inc. (415) 555-1590 FOR IMMEDIATE RELEASE CISCO ACQUIRES SEARS AND ROEBUCK CISCO TO SHIP NEW ROUTER MODELS SAN JOSE, Calif., Apr. 1, 1994 -- In a surprise move, Cisco Systems has acquired retailer Sears and Roebuck. In an attempt to bring routers into retail outlets, Cisco will be selling its 7000, 4000, 3000, and 2500 series routers under the Craftsman brand name. The original Craftsman routers models will continue to ship, and the two product lines will be merged to provide Dual Mode Routing. Sears and Roebuck, the former catalog giant has been plagued recently by financial difficulties and recently discontinued its catalog service. Acquisition by Cisco will provide Sears with a much needed capital infusion, as well valuable access into the consumer data communications market. "For Cisco, this purchase represents a great way for us to eliminate the product confusion between our two companies and promote safe routing", says John Morgridge, president of Cisco. Eye protection will be shipped standard with all new router models. Dual Mode Routing: Remote Woodworking Finally Arrives In third quarter of 1995, the new merged models will provide Dual Mode Routing, in which data packets can be reshaped based on the configuration supplied by the network administrator. A series of visually pleasing packet shapes will be included in Cisco software for easy user configuration. A new wood interface is also being developed for the router, which will accept the new twelve inch wide by one inch thick media standard. The new interface is expected to route 100M itty-bits per second, which will double the capacity of existing Craftsman routers. Cisco will be incorporating new sawdust reassembly hardware, which will enable the router to transmit the fragmented media across data networks and deliver the reassembled media at the remote site. The new technology is a breakthrough for remote woodworking applications, says Norm Abrams, Cisco Product Manager of Fiber Internetworking. Sears and Roebuck, Inc., is a major Chicago-based retailer, with a large chain of department stores, specializing in family apparel, hardware, and financial services. In the United States, Sears is listed on the New York Stock Exchange under the trading symbol S. Cisco Systems, Inc., is the leading worldwide supplier of high-performance, multimedia and multiprotocol internetworking products, including routers, bridges, workgroup systems, internetwork servers, and router management software. Cisco technology is used to build enterprise-wide networks linking an unlimited number of geographically dispersed LANs, WANs and IBM SNA networks. In the United States, Cisco is traded over the counter under the NASDAQ symbol CSCO. ###
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